If you’ve been on the internet in the past few weeks, I’m sorry. That’s a general comment, however it especially chooses if you have actually seen blog posts and articles regarding someone called Clavicular.
Clavicular, provided name Braden Peters, is a 20-year-old ‘looksmax’ influencer. His claim to fame is mosting likely to extreme procedures to ‘ascend,’ or improve his look, and immersing himself worldwide of right-wing influencers. As of this publication, he has around 770,000 followers on TikTok and 190,000 followers on Kick, where he commonly streams live.
One of the most fundamental interpretation of ‘looksmaxxing’ is simply that: optimizing your appearances. However it originates from incel (unwillingly celibate) areas of the 2010s. Currently, in 2026, it shows up that what was fostered in those dark corners of the internet is now becoming progressively mainstream.
The looksmaxxing ideal
‘Looksmaxxing’ has actually been floating around incel neighborhoods considering that prior to COVID.by link clavicular website As such, it’s not quite regarding prioritizing your innate attributes or concentrating on what makes your look special. Instead, it’s about forming on your own right into a specific mold that incels and conservatives consider superior.
Clavicular, for example, sees the actor Matt Bomer as the ‘most unified man’s face around,’ according to his New York Times account. Bomer is white, with balanced features and a square jaw. These are all physical elements that ‘lookmaxxers’ desire, in addition to the societal-accepted look for guys: luscious locks, toned muscular tissues, and clear skin. The looksmax neighborhood is additionally deeply racist, propping up white skin as the suitable. ‘Just be white’ is a popular incel term.
And looksmaxxers hyperfocus on particular qualities. The name ‘Clavicular’ itself references the clavicle, a bone crucial in the looksmax area. One’s side account and face shape are other instances. These are functions that previous generations of males surely really did not see or respect, and their sudden significance is the outcome of limitless access to mirrors, a camera, and a mainline to unlimited articles about looksmaxxing.
Some techniques males discuss online to looksmax include mosting likely to the fitness center and ‘mewing,’ or sticking one’s tongue on the roofing of his mouth to give the appearance of a sharper jawline. Yet guys have actually gone to radical lengths to looksmax. This consists of surgical procedure (jaw surgical procedure, leg-lengthening surgical treatment), bonesmashing (making use of objects like hammers to literally attempt to ‘sculpt’ their face), and taking medicines such as steroids, hormonal agents, or perhaps unlawful substances.
In a November 2025 interview, Clavicular said he uses crystal meth to reduce his appetite and ‘leanmax’ (preserve thinness) and has ‘hollow cheeks.’ He’s separately specified that he bonesmashes with a hammer.
Why is looksmaxxing so preferred?
The exterior objective of looksmaxxing is to end up being as attractive as feasible, but the underbelly signals a particular sexist, gender-essentialist globe sight.
Male looksmax to value in ‘sex-related market value,’ and while also Kinsey Institute scientists reference the ‘sex-related market,’ it’s most certainly a capitalist way of considering dating and romance. It suggests a cisheteronormative idea concerning collaboration and just rewards physical appearance. It presumes that all ladies are shallow and prefer ‘chads,’ or ‘alphas,’ and any men that do not fit the looksmax suitable run out good luck.
Like capitalism, looksmaxxing is all about optimization. The goal is to ‘rise’ – yet why and to where, however, is uncertain. Perhaps the objective is just to be on top, be the best, prosper, and have an attractive wife who ‘mogs’ all your pals’ wives. (As Mashable’s Crystal Bell clarified in December, mogging means beating or outweighing someone in look.)
Male, to incels and looksmaxxers, have to constantly be at the height of manliness, represented by sharp jawlines and low bodyfat portions. Feminineness is unwanted, a lot so that Clavicular does not even seem that curious about sex itself, however the concept that he could have it at any moment, and that itself is a W.
If even that. It looks like truth W might be appreciation and admiration from other men. As feminist philosopher Marilyn Frye claimed, ‘To state that straight men are heterosexual is only to state that they participate in sex (fucking solely with the various other sex, i.e., women). All or almost all of that which pertains to love, a lot of straight men get exclusively for other men.’
And while Clavicular has been hobnobbing with the highest-followed right-wing influencers, he has made it well-known that looks without a doubt issue to him more than anything. In an interview with conservative commentator Michael Knowles, Clavicular called Vice Head of state JD Vance ‘subhuman.’ When asked to clarify, Clavicular claimed Vance has a ‘short face size to elevation ratio,’ has a ‘recessed side account,’ and is obese. Gavin Newsom, the Autonomous governor of The golden state, is a chad, according to Clavicular.
Why is Clavicular so prominent?
GQ simply called Clavicular the most well-known looksmaxxer in the world. Mere months earlier, most individuals didn’t know who this guy was, and currently he’s come to be a media beloved, with multiple features and photoshoots in noticeable outlets, all while his profile continues to rise. Exactly how did this happen?
As author and net culture scientist Aidan Walker composed, Clavicular ‘contentmaxxes’ – he’s doing it for the views, the virality.
Clavicular and other conservative influencers engage in clip farming, Walker wrote. Clip farming is when a steamer does something intentionally outrageous to go viral and get ‘clipped’ and shared out of context beyond the stream.
In the last few months alone, Clavicular has actually gone viral for showing up to run someone over in a Tesla Cybertruck and not care if they passed away; partying with white supremacists and manosphere influencers while Kanye West’s ‘Heil Hitler’ played at the club; and getting ‘frame-mogged’ by an Arizona State College frat leader.
‘Whatever you could say concerning Clavicular really feels optimized for mathematical grip,’ Walker created. ‘He has actually lived his life in order to be a hook for a social media post.’
As Clavicular and his antics become embedded in our culture, so does his ideological background. It’s not a coincidence that his surge is taking place at the same time as Trump is once again in power, and as the perfect for females’s appearance diminishes and thinner.
Whether Clavicular actually believes in what he’s doing, it might not matter – he’s reaching countless individuals no matter.